This Excessive Cost of New Construction that Realtors Can Fix

As featured in Inman News

Image by Ralph from Pixabay.  

Captain Obvious: In many parts of the U.S., we are in a housing shortage.

There is a desperate need for more inventory, with NAR estimating that 320,000 homes are needed across the nation to balance the market.

But what’s the cost of new construction?

Captain Obvious: Many factors contribute to the rising costs of land and home building. 

But one thing new construction should not cost is the displacement of current homeowners like in the video below. I am thankful that the South Carolina Realtors were quick to mobilize in this specific instance after a quick Instagram tag.

Calling all advocates 🗣️ #learnwithdrlee

Caption: Screenshots of my Instagram call to action and the South Carolina Realtors mobilizing. 

As Realtors, we, likely more than anyone else in our communities, have an opportunity to ensure that people are not forced off their land or out of their homes. That is the other side of the “fair housing coin”. Advocating for fair housing unquestionably includes the buying, leasing, and selling for fair market value aspect; and, also includes the ability to ‘peacefully stay for generations and leave a legacy’ aspect. These are all parts of genuine fair housing access and opportunity, which needs our advocacy.

Not so obvious: Our neighbors need our advocacy (as professionals who know the ins and outs of real estate as well as “America’s largest trade association).

You may not be in South Carolina to advocate in this particular situation, but I encourage you to connect with the land/home preservation groups in your state. There are likely other instances of fair housing infringement that you, as the expert real estate professional along with our armies (a.k.a. teams, offices and associations) can intervene on behalf of legacy homeowners and landowners.

For example, here in Georgia, the state government’s website has a list of preservation societies around the state. Your state may have something similar.

Caption: Screenshot of

“​​I would rather us all do something about the injustices of the world, even if it’s not everything, or everything every time, or everything every time perfectly. I want us to push back even if it sounds like a whisper or a question asked." Author Austin Channing Brown

“All too often, when we see injustices, both great and small, we think, That's terrible, but we do nothing. We say nothing. We let other people fight their own battles. We remain silent because silence is easier. Qui tacet consentire videtur is Latin for 'Silence gives consent.' When we say nothing, when we do nothing, we are consenting to these trespasses against us.” ― Roxane Gay, Bad Feminist


Caption: Slide of quotes from Fair Housing DECODER course.  

Have you ever needed the “Cliff Notes” version of fair housing? Well, move over Spark Notes!

The Starting Point: How to Be a Fair Housing DECODER Guide

It is available to download for a limited time at no fee. Score!

This condensed workbook (based on the nationally acclaimed workshop) offers Dr. Lee's novel concept of being a Fair Housing DECODER© who skillfully and proactively advocates --not alienates-- for equitable access and opportunity in real estate for EVERYONE.

“Interesting approach on the topic of fair housing that I have not seen offered to Realtors.” --Maria, Broker/Owner, REALTOR® 

I have the Realtor GRI designation and they should make this part of that designation. This is THAT good. THANKS, Dr. Lee!” --Michael, Broker/Owner, REALTOR®

Hurry, download (and share with others) today while complimentary supplies last!

Sound off - I would love to hear from you!  Give me a shout on Instagram and YouTube. Or, get your "training on" with these on-demand classes.  Here's to your success! #LearnWithDrLee

Share This Post :
Tags : , ,


Transform your real estate sales game plan with our latest tools for your business, PROFIT WITH YOUR PERSONALITY and the classic workbook PLAN TO WIN! Get your copies today!

Popular Posts

Coaching and Consulting