Brokers, Are Your Agents Creating a Hot-Mess for You? Social Media Exposé

<div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-2tKB3_hLCPk/XVR4mqFwmRI/AAAAAAAAaLA/yd5JTNGCWDUuok31N4Okub4bgCQ5e2rkACLcBGAs/s1600/legal-1143114_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "times" , "times new roman" , serif;"><img border="0" data-original-height="853" data-original-width="1280" height="265" src="https://1.bp.blogspot.com/-2tKB3_hLCPk/XVR4mqFwmRI/AAAAAAAAaLA/yd5JTNGCWDUuok31N4Okub4bgCQ5e2rkACLcBGAs/s400/legal-1143114_1280.jpg" width="400" /></span></a></div> <span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: white; color: black; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #262627; white-space: normal;"><br /></span></span> <span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; white-space: normal;">Your team members have taken all of the required pre- and post-license courses.  They are current on the REALTOR® Code of Ethics class requirements.  Some may even religiously attend your sales meetings.  That means they cannot possibly do anything to jeopardize their career or your firm, right?  We all know the answer -- WRONG.  </span></span></span><br /> <span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; color: #444444; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span> <span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><span style="color: #444444;">Even the most studious agents can have mental lapses.  </span><a href="https://www.learnwithlee.realtor/2019/07/quiz-will-your-social-media-land-you-in.html" target="_blank"><b><span style="color: blue;">The quiz</span></b></a><span style="color: #444444;"> (poll closes 8.29.2019) we posted a couple of weeks ago with responses from REALTORS® across the nation highlights the slips some of us are making in our daily activities.  Keep reading to find out the quiz results from 1830 responses -- what regressions are common and how to keep your crew away from a legal hot-mess.</span></span></span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span> <span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>QUESTION 1</b></span></span></span><br /> <span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; white-space: normal;">Do your social media posts or descriptions make people feel unwelcomed? For example, do you say, "No _____" and then fill in the blank with exclusions like "SSI", "Pets", etc.</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><b>BROKER BEWARE</b></span></span><br /> <span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="color: #444444;">"Never," said 94% of respondents but what about the remaining 6%, particularly if they are on your team?  </span><span style="background-color: white; color: #444444;">To add insult to injury, some respondents </span><span style="background-color: white; color: #444444;">indicated that they chose options that may exclude protected classes simply because it was there on the marketing platform as an option.  </span></span><br /> <span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; color: #444444;"><br /></span></span> <span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; color: #444444;">If your neck muscles are starting to tense up, this is for a good reason.  Let's redirect this stress</span><span style="color: #444444;"> calling out the marketing platforms that have options, which allow us to deselect and exclude protected classes.  This means we need to periodically survey our agents to see what platforms are in use (since new ones pop up all of the time) and review them for violations.  It may be our go-to marketing platforms but let's not wait for HUD to get involved before we do better (like they have done with many REALTORS® marketing/follow-up platform of choice, Facebook -- </span><a href="https://www.forbes.com/sites/kennethcorbin/2019/03/28/hud-suing-facebook-for-housing-discrimination/#574780257547" target="_blank"><span style="color: blue;"><b>see here</b></span></a><span style="color: #444444;">).</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline;"><span style="white-space: normal;"><br /></span></span> <span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>QUESTION 2</b></span></span></span><br /> <span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; white-space: normal;">Are you hiding or omitting your brokerage name on social media posts?</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span> <span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>BROKER BEWARE</b></span></span></span><br /> <span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "times" , "times new roman" , serif; white-space: normal;"><span style="color: #444444;">Just over 27% of the respondents are!  This is a direct violation of the REALTOR® code of ethics (</span><a href="https://www.nar.realtor/2004CEAM.nsf/9591acb88b2f0dd4862569a60070cbb2/e4d217e0d4b1a4c486256885005df083?OpenDocument" target="_blank"><span style="color: blue;"><b>see article 12</b></span></a><span style="color: #444444;">) and likely of your local real estate commission depending on where you live.  It is worth the time to randomly audit your team's posts from time-to-time and to include this as a monthly (or even) weekly reminder at sales meetings or in email newsletters.</span></span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span> <span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>QUESTION 3</b></span></span></span><br /> <span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; white-space: normal;">Do you like to specialize in finding real estate clients around their seasons of life?</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span> <span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>BROKER BEWARE</b></span></span></span><br /> <span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; white-space: normal;">Slightly more than 30% of respondents are doing just that!  This specialization may not be a problem as long as agents do not exclude protected classes (for example familial status at the federal level, military status in some states, and gender identity and sexual orientation as REALTORS®).  But we have to remind them!  It is advantageous to annually review agents' marketing plans to avoid legal kerfuffles.</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span> <span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>QUESTION 4</b></span></span></span><br /> <span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; white-space: normal;">If someone informs you that he/she feels unwelcomed by your social media post or video, have you ever responded, "That's what my seller told me to write?"</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><b>BROKER BEWARE</b></span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">"Never," said 96% but the remaining responded yes because their duty was to the client.  We do have a duty to our clients but that does not supersede our first duty to the law.  When we make individuals, particularly those that belong to a protected class feel unwelcomed, we are inviting trouble.  </span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><br /></span> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">Instead, we have to remind agents that we have to educate our clients on our duties and responsibilities to them AND (not OR) the law.  This is where we all need an open door policy where they can speak to us candidly about client marketing issues.</span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span> <span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>QUESTION 5</b></span></span></span><br /> <span style="background-color: white;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">Have you used filters or staging apps for your real estate listing photos without disclosing that an app was used?</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span></span> <span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><b>BROKER BEWARE</b></span></span></span><br /> <span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="color: #444444;">"Never," said 90% but the remaining respondents represent a large enough group to cause needless headaches and problems for their firms.  As REALTORS®, we are held to the True Picture Test (</span><a href="https://www.nar.realtor/2004CEAM.nsf/9591acb88b2f0dd4862569a60070cbb2/e4d217e0d4b1a4c486256885005df083?OpenDocument" target="_blank"><span style="color: blue;"><b>see article 12</b></span></a><span style="color: #444444;"> of our code of ethics).  </span></span><br /> <span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="color: #444444;"><br /></span></span> <span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="color: #444444;">Let's be sure to encourage agents to use a disclaimer statement that discloses when the picture or video has been doctored in ANY way.  We can even go a step further and have our local preferred attorneys draft a statement that all of our agents can use.</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span> <span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>QUESTION 6</b></span></span></span><br /> <span style="background-color: white;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">To generate higher quality leads, do you currently select social media targeting that allows you to sort by race, religion, familial status, color, handicap, national origin, or sex?</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span></span> <span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><b>BROKER BEWARE</b></span></span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;">Over 7% in 2019 said, "Yes" -- 20 freakin' 19!  While reading these responses, I felt like a Delorean should drive by to get me out of the 1950s.  Even more shocking, </span><span style="background-color: white;">almost a third of those respondents indicated that they chose options that excluded protected classes simply because it was there on the marketing platform as an option.  </span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;"><br /></span></span> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;"><b>This is the second time in this short 8-question survey that this was a response.  </b></span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="background-color: white;"><br /></span></span> <span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: white;">In other words, many agents are on "autopilot" with legal areas that require attention and care.  It makes me wonder, what else may be short-changed (<i>perhaps time for more exposés</i>)?  </span><span style="color: #262627;">As mentioned for Question 1, review with your team the commonly used and trendy marketing platforms that have options that allow us to deselect and exclude protected classes.  </span></span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><span style="color: #262627;"><br /></span></span></span> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><span style="color: #262627;">Ultimately, we need to make sure this topic is revisited frequently to help agents not make default selections that put them at fault.</span></span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="color: #262627;"><br /></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="color: #262627; font-size: large;"><b>QUESTION 7</b></span></span></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: #262627;"><span style="background-color: white; color: #444444; font-family: "times" , "times new roman" , serif;">Complete this sentence: Ignorance of the law is...</span></span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="color: #262627;"><br /></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="color: #262627;"><b>BROKER BEWARE</b></span></span></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: #444444; font-family: "times" , "times new roman" , serif;">"No excuse," responded 97% of the survey participants.  But the rest felt it was "Not a big deal because I am sure I will get a warning first".</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="color: #262627;"><br /></span></span> <span style="color: #262627; font-family: "times" , "times new roman" , serif;">SHUT.</span></span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">THE.</span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">FRONT.</span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">DOOR.</span><br /> <span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><br /> Seriously, it is time to close the office for a day and do an all-hands-on-deck training if anyone thinks this is a proper way to conduct business.  This attitude is both a liability to the agent and to the firm.  It is better to teach our teams to be slightly less -- shall we call it -- "creative" in our marketing and have a mindset of asking for permission rather than assuming asking for forgiveness will be an option.</span><br /> <span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;"><b>Sound off -</b> I would love to hear from you!  Give me a shout on </span><a href="https://www.facebook.com/LearnWithDrLee" style="background-color: white; line-height: 22.08px;" target="_blank"><span style="color: blue; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://instagram.com/learnwithdrlee" style="background-color: white; line-height: 22.08px;" target="_blank"><span style="color: blue; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Instagram</span></a><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">, and </span><a href="https://www.youtube.com/user/leedavenport8?sub_confirmation=1" style="background-color: white; line-height: 22.08px;" target="_blank"><span style="color: blue; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">or by visiting </span><a href="http://www.learnwithdrlee.com/" style="background-color: white; line-height: 22.08px;" target="_blank"><span style="color: blue; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">LearnWithDrLee.com</span></a><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">.  </span></span></span><br /> <span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">Want more of the best practices of our nation's top producers? Grab your copy of the short read, <b><span style="color: blue;"><a href="http://www.learnwithlee.realtor/p/resources.html" target="_blank">Profit with Your Personality</a> </span></b></span><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">and, the classic, 5-star rated workbook, </span><a href="http://amzn.com/1508652325" style="background-color: white; line-height: 22.08px;"><span style="color: blue; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Plan to Win</span></a><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">, to transform their real estate sales game plan. Or, get your "training on" with these <a href="http://vimeo.com/ondemand/learnwithdrlee" target="_blank"><b><span style="color: blue;">on-demand classes</span></b></a>. </span><span style="background-color: white; color: black; font-style: italic; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-style: italic; font-weight: 700; white-space: pre-wrap;">Here's to your success! #LearnWithDrLee</span></span>

broker, mess-free social media, slideshow-v1

Brokers, Are Your Agents Creating a Hot-Mess for You? Social Media Exposé

Your team members have taken all of the required pre- and post-license courses.  They are current on the REALTOR® Code of Ethics class ...

WATCH BOSS LADIES: To Franchise or Not? That's the Million Dollar Business Question

<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><h2> <a href="https://www.inman.com/2019/08/08/watch-should-you-franchise-3-boss-ladies-weigh-in/" target="_blank"><b style="text-align: start;"><span style="font-size: x-large;"> </span></b><span style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="640" data-original-width="1280" height="320" src="https://1.bp.blogspot.com/-PQxMkN0aBTQ/XTJx-tgkgpI/AAAAAAAAaIk/9UwKVOaPo0Y1io1gYt6z-oAdC3rJjHhhQCLcBGAs/s640/shoe-2767047_1280.jpg" width="640"></span></a></h2> </td></tr> <tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="background-color: white; font-family: "roboto" , sans-serif; vertical-align: baseline; white-space: pre-wrap;"><span style="color: blue;"><a href="https://www.inman.com/2019/08/08/watch-should-you-franchise-3-boss-ladies-weigh-in/" target="_blank">“Act like a Lady, Think like a Boss” —  Mehrnush Saadat </a></span></span></span><br> <span style="font-size: xx-small;"><span style="background-color: white; font-family: "roboto" , sans-serif; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.inman.com/2019/08/08/watch-should-you-franchise-3-boss-ladies-weigh-in/" target="_blank"><span style="color: #323b43;">As featured in</span><span style="color: blue;"><b> <span style="color: blue;">Inman News</span></b></span><span style="color: #323b43;">. </span></a></span></span></td></tr> </tbody></table> <br> <br> <span style="font-size: x-large;">In this latest installment of Boss Ladies, Dr. Lee has a candid conversation with <a href="http://www.prestigerealtyteam.com/" target="_blank"><span style="color: blue;">Carla Harmon</span></a> (Broker/Owner of RE/MAX Prestige), <a href="https://www.youtube.com/user/AtlantaMaven" target="_blank"><span style="color: blue;">Christian Ross</span></a> (Managing Broker of Engel & Völkers Atlanta), and <a href="http://sovereignrm.com/" target="_blank"><span style="color: blue;">Karen Hatcher</span></a>, CPM® (​CEO of Sovereign Realty & Management​)​ about the good, bad and even the ugly side of taking on or avoiding franchise leadership. If you are having an internal debate on whether or not a franchise is for you, then click play for these forthright insights and experiences from these accomplished Boss Ladies.</span><br> <div> <div> </div></div>

franchise, slideshow-v1

WATCH BOSS LADIES: To Franchise or Not? That's the Million Dollar Business Question

  “Act like a Lady, Think like a Boss” —  Mehrnush Saadat As featured in Inman News . In this latest installment of Boss Ladies, ...

QUIZ: Will Your Social Media Land You in A Hot-Mess 🥵💩?

<div style="text-align: center;"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small; white-space: pre-wrap;">As featured in <a href="https://www.ypn.realtor/the-lounge/quiz-will-social-media-land-you-in-a-hot-mess/" target="_blank"><span style="color: blue;">RealtorMag YPN Lounge</span></a>.</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large; white-space: pre-wrap;"> </span></div> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large; white-space: pre-wrap;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large; white-space: pre-wrap;">Have you been sucked into the vortex of what I call the “Wild, Wild West” of social media? That's a dangerous place for your business to stay. </span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;"><span style="background-color: transparent;"><br /></span></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;"><span style="background-color: transparent;"><br /></span></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;"><span style="background-color: transparent;">T</span></span><span style="background-color: white; white-space: pre-wrap;">he “Wild, Wild West” of social media is </span><span style="white-space: pre-wrap;">where anything and everything seems to have been allowed in marketing your real estate business online -- from harmless quirky costumes (<a href="https://www.foxnews.com/real-estate/realtors-kids-unicorn-dinosaur-house" target="_blank"><span style="color: blue;">see here</span></a>) to illegally redlining areas (<a href="https://www.vox.com/vox-sentences/2019/3/28/18286216/facebook-digital-redlining-israel-un-golan-heights" target="_blank"><span style="color: blue;">see here</span></a>).</span><span class="Apple-converted-space" style="white-space: pre-wrap;">  </span></span><br /> <div> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large; white-space: pre-wrap;"><br /></span></div> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="Apple-converted-space" style="white-space: pre-wrap;"><br /></span></span> <br /> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-b3bJT3rJWa0/XUG2k5Nr8BI/AAAAAAAAaJs/Zsic1qoI3VI0aGZxqPH6E5quC0IZre0TACLcBGAs/s1600/AwesomeScreenshot-retechnology-article-lists-24257-10-reasons-why-you-are-not-generating-real-estate-clients-online-2019-07-31_11_40.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="877" data-original-width="1600" height="348" src="https://1.bp.blogspot.com/-b3bJT3rJWa0/XUG2k5Nr8BI/AAAAAAAAaJs/Zsic1qoI3VI0aGZxqPH6E5quC0IZre0TACLcBGAs/s640/AwesomeScreenshot-retechnology-article-lists-24257-10-reasons-why-you-are-not-generating-real-estate-clients-online-2019-07-31_11_40.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Screenshot of a Current Year Article Encouraging a Fair Housing Violation (<span style="color: blue;"><a href="https://retechnology.com/article-lists/24257-10-reasons-why-you-are-not-generating-real-estate-clients-online?utm_source=newsletter_109701&utm_medium=email&utm_campaign=top520190728">"<span style="color: blue;">10 Reasons Why You Are Not Generating Real Estate Clients Online</span></a>"</span>) -- my notes in red</td></tr> </tbody></table> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="Apple-converted-space" style="white-space: pre-wrap;"><br /></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="Apple-converted-space" style="white-space: pre-wrap;"><br /></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="Apple-converted-space" style="white-space: pre-wrap;">But it's a new day and o</span><span style="white-space: pre-wrap;">ur sheriffs (the regulatory bodies) are being much more proactively in banning (<a href="https://magazine.realtor/sales-and-marketing/feature/article/2019/07/is-your-mls-policing-your-listing-photos?AdobeAnalytics=ed_rid%3D3004504%26om_mid%3D1105%7CRealtorMagNews_2019_07_23%26om_nytpe%3DREALTOR%20MAG%20NEWS" target="_blank"><span style="color: blue;">see here</span></a>), blocking, fining (from <a href="https://www.inman.com/2017/12/18/realtor-fined-450-for-marketing-violations-warns-colleagues-of-mistake/" target="_blank"><span style="color: blue;">$450</span></a> to a jaw-dropping <a href="https://www.forbes.com/sites/mnunez/2019/07/24/ftcs-unprecedented-slap-fines-facebook-5-billion-forces-new-privacy-controls/#b7ebfc35668a" target="_blank"><span style="color: blue;">$5 Billion</span></a>) and even jailing offenders. I know you don't want to lose the traction you have gained on social media, pay fines, and definitely not serve jail time over a freakin’ social media post. Am I right? </span></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="white-space: pre-wrap;"><br /></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="white-space: pre-wrap;">Then, today is the day to clean up your social media act.</span><span class="Apple-converted-space" style="white-space: pre-wrap;">  But where do you begin? </span></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="white-space: pre-wrap;"><br /></span></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="white-space: pre-wrap;">Here is a quick quiz to help (poll closes 8.30.2019 to tally the results):</span></span><br /> <div class="typeform-widget" data-hide-footer="true" data-hide-headers="true" data-transparency="50" data-url="https://drleedavenport.typeform.com/to/KAz5Rl" style="height: 500px; width: 95%;"> </div> <script> (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id="typef_orm", b="https://embed.typeform.com/"; if(!gi.call(d,id)) { js=ce.call(d,"script"); js.id=id; js.src=b+"embed.js"; q=gt.call(d,"script")[0]; q.parentNode.insertBefore(js,q) } })() </script> <br /> <div style="color: #999999; font-family: sans-serif; font-size: 12px; opacity: 0.5; padding-top: 5px;"> powered by <a href="https://admin.typeform.com/signup?utm_campaign=KAz5Rl&utm_source=typeform.com-14409219-Pro&utm_medium=typeform&utm_content=typeform-embedded-poweredbytypeform&utm_term=EN" style="color: #999999;" target="_blank">Typeform</a> </div> <span style="background-color: white; color: black; font-family: "arial" , "helvetica" , sans-serif; font-size: large; vertical-align: baseline; white-space: pre-wrap;"> </span> <br /> <div class="p1"> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">How did you score?  </span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">If you have questions about your answers versus the best answers, then check out the complimentary Master Class: <i><b>Will Your Social Media Land You in a Hot-Mess?</b></i></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i><b><br /></b></i></span> <iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="360" src="https://player.vimeo.com/video/351035927" width="640"></iframe> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><i><b><br /></b></i></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">And, also see the broker breakdown of this survey: <a href="https://www.learnwithlee.realtor/2019/08/brokers-are-your-agents-creating-hot.html" target="_blank"><span style="color: blue;"><b>click here</b></span></a></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Remember, you are held to a higher standard than what the client prefers.  Thus, make sure you abide by the law (<i>there is no shame in taking a refresher course from your local real estate commission</i>) and explain it to your clients. This is your business, livelihood, and life, not theirs.<span class="Apple-converted-space">  </span></span><br /> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span class="Apple-converted-space"><br /></span></span> <span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><span class="Apple-converted-space">"</span>So and so made me do it," will not absolve you from guilt — this is real life, not kindergarten.<span class="Apple-converted-space"> </span></span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">Because ignorance of the law is no excuse. And, picking and choosing the law can get you reported.  </span><span style="background-color: white; font-family: "arial"; white-space: pre-wrap;"> Remember, the advertising you do for a property cannot exclude protected classes—and state laws often include more classes than the federal law. </span></span><br /> <span style="font-size: large;"><span style="background-color: white; font-family: "arial"; white-space: pre-wrap;"><br /></span></span> <span style="font-size: large;"><span style="background-color: white; font-family: "arial"; white-space: pre-wrap;">LawAtlas (</span><span style="font-family: "arial";"><span style="white-space: pre-wrap;"><a href="http://bit.ly/messfreestates"><span style="color: blue;">http://bit.ly/messfreestates</span></a>) </span></span><span style="background-color: white; font-family: "arial"; white-space: pre-wrap;">has a handy tool for searching state Fair Housing protections but please be sure to keep current with the laws and rules in the area(s) where you work for the most accurate and timely information. </span></span><br /> <span style="font-size: large;"><span style="background-color: white; font-family: "arial"; white-space: pre-wrap;"><br /></span></span> <span style="font-size: large;"><span style="background-color: white; font-family: "arial"; white-space: pre-wrap;">In sum, ignorance of the law is no excuse, and picking and choosing how you adhere to the law can get you reported. </span><span style="font-family: "arial" , "helvetica" , sans-serif; white-space: pre-wrap;">In other words, do not participate in the "Wild, Wild West of Social Media" any longer. It's the place where you can get blocked, banned, fined or even jailed because of what you post (or is posted on your behalf) on social media as a real estate licensee. Ugh 😑 .</span></span></div> <span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <br /> <span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"> </span> <span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b>Sound off -</b> I would love to hear from you!  Give me a shout on </span><a href="https://www.facebook.com/LearnWithDrLee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://instagram.com/learnwithdrlee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Instagram</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, and </span><a href="https://www.youtube.com/user/leedavenport8?sub_confirmation=1" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">or by visiting </span><a href="http://www.learnwithdrlee.com/" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">LearnWithDrLee.com</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">.  </span><br /> <span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">Want more of the best practices of our nation's top producers? Grab your copy of the short read, <b><span style="color: blue;"><a href="http://www.learnwithlee.realtor/p/resources.html" target="_blank">Profit with Your Personality</a> </span></b></span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">and, the classic, 5-star rated workbook, </span><a href="http://amzn.com/1508652325" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Plan to Win</span></a><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, to transform their real estate sales game plan. Or, get your "training on" with these <a href="http://vimeo.com/ondemand/learnwithdrlee" target="_blank"><b><span style="color: blue;">on-demand classes</span></b></a>. </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; font-style: italic; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; font-style: italic; font-weight: 700; white-space: pre-wrap;">Here's to your success! #LearnWithDrLee</span>

fair housing, mess-free social media

QUIZ: Will Your Social Media Land You in A Hot-Mess 🥵💩?

As featured in RealtorMag YPN Lounge . Have you been sucked into the vortex of what I call the “Wild, Wild West” of social media? That...

One Size Never Fits All: Dr. Lee Named One of the "26 Top Real Estate Coaches That Can Help Improve Your Sales"

<div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <br /></div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-irJvisbB3ws/XS-MxOGx54I/AAAAAAAAaII/yOxr13Z9RiYb9cEfoBPJIw7rbZFDpHvmgCLcBGAs/s1600/christmas-2943656_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="785" data-original-width="1280" height="245" src="https://1.bp.blogspot.com/-irJvisbB3ws/XS-MxOGx54I/AAAAAAAAaII/yOxr13Z9RiYb9cEfoBPJIw7rbZFDpHvmgCLcBGAs/s400/christmas-2943656_1280.jpg" width="400" /></a></div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> The year was 2008.  </div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> I was tired of working in a church basement doing mind-numbing administrative tasks.  So I quit.  </div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> I grew up in a family of real estate investors and was managing an apartment building I bought a couple years prior so it made sense to me to jump into real estate full-time by getting my sales license.  Unfortunately, I timed it just right that I started in sales as the WORLD's ECONOMY was collapsing -- yikes!  That meant it was "do or die" -- I had no choice but to make this a viable career.  However, with the real estate market spiraling, the traditional methods of door-knocking and cold-calling were not working <i>for me</i>.</div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> To "drum up" business, I did something unconventional for the time.  I got on Facebook.  I was told that Facebook was for only kids/teenagers, a fad/a "one-hit wonder" and a waste of time if I wanted to grow my business.  </div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> Well, thankfully by the end of 2008, those words proved to be oh so wrong.  I could not keep up with the leads so I had to start building a team.  But during all of this, I learned something.  That having a sales business is not a recipe with one size fitting all -- all people, markets, or seasons.  I was asked by my then managing brokers to share my strategies at the office by teaching some classes.  The more I talked to other agents, I realized my story was not unique in that they too had been told to fit a cookie-cutter mold that just was not a good fit for their season of life to achieve the desired business growth.  </div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> That was the beginning.</div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> I have made it my mission for the last several years to help agents learn how to customize (thereby maximizing) their lead generation to incorporate their past careers, interests, hobbies, educational background and everyday life.  I wish someone had helped me do that and then I might not have gotten so many bumps and bruises going to the "school of hard-knocks".  </div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> I cannot change the past but you better believe I can change the future for upcoming entrepreneurs dealing with the same struggles.  Thus, I do not take it lightly each time I have been named a top national real estate coach/educator (6 national honors in the last 4 years).  </div> <div class="separator" style="clear: both; text-align: left;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> Thank you and here's to YOUR success!</div> <div class="separator" style="clear: both; text-align: center;"> <br /></div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://www.rentprep.com/real-estate/best-real-estate-coaches/" style="margin-left: auto; margin-right: auto;" target="_blank"><img border="0" data-original-height="1313" data-original-width="1488" height="352" src="https://1.bp.blogspot.com/-0Go_vUhCYUk/XS-Gd6a8eTI/AAAAAAAAaH8/lJEGK-qv2MIbm5maAlkusToVTzNhbCL9ACLcBGAs/s400/Screen%2BShot%2B2019-07-17%2Bat%2B4.33.38%2BPM.png" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;">Dr. Lee Named One of the "26 Top Real Estate Coaches That Can Help Improve Your Sales"</span></td></tr> </tbody></table> <div class="separator" style="clear: both; text-align: center;"> <br /></div> <div class="separator" style="clear: both; text-align: left;"> Check out the full list at <span style="color: blue;"><b><a href="https://www.rentprep.com/real-estate/best-real-estate-coaches/">https://www.rentprep.com/real-estate/best-real-estate-coaches/</a>.</b></span></div> <span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b><br /></b></span> <span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b><br /></b></span> <span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b>Sound off -</b> I would love to hear from you!  Give me a shout on </span><a href="https://www.facebook.com/LearnWithDrLee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://instagram.com/learnwithdrlee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Instagram</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, and </span><a href="https://www.youtube.com/user/leedavenport8?sub_confirmation=1" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">or by visiting </span><a href="http://www.learnwithdrlee.com/" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">LearnWithDrLee.com</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">.  </span><br /> <span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">Want more of the best practices of our nation's top producers? Grab your copy of the short read, <b><span style="color: blue;"><a href="http://www.learnwithlee.realtor/p/resources.html" target="_blank">Profit with Your Personality</a> </span></b></span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">and, the classic, 5-star rated workbook, </span><a href="http://amzn.com/1508652325" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Plan to Win</span></a><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, to transform their real estate sales game plan. Or, get your "training on" with these <a href="http://vimeo.com/ondemand/learnwithdrlee" target="_blank"><b><span style="color: blue;">on-demand classes</span></b></a>. </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; font-style: italic; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; font-style: italic; font-weight: 700; white-space: pre-wrap;">Here's to your success! #LearnWithDrLee</span>

top producer

One Size Never Fits All: Dr. Lee Named One of the "26 Top Real Estate Coaches That Can Help Improve Your Sales"

The year was 2008.   I was tired of working in a church basement doing mind-numbing administrative tasks.  So I quit.   I g...

From Cookie-Cutter to Custom-Made Lead Generation

<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody> <tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-JS7ShHWB0tc/XRIvhvTvTRI/AAAAAAAAaGE/pE6k4btm0swuNe1Ia5JmV_LRkBxDaqNqQCLcBGAs/s1600/%2523LearnWithDrLee.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1080" data-original-width="1080" height="400" src="https://1.bp.blogspot.com/-JS7ShHWB0tc/XRIvhvTvTRI/AAAAAAAAaGE/pE6k4btm0swuNe1Ia5JmV_LRkBxDaqNqQCLcBGAs/s400/%2523LearnWithDrLee.jpg" width="400" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">NBA Player Delon Wright Meme</td></tr> </tbody></table> <span style="font-size: large;">There is nothing wrong with a suit or dress off the rack. </span><br /> <span style="font-size: large;"><br /></span> <span style="font-size: large;">But when your outfit is tailor-made, you no longer feel as flawed and your best features are accentuated. For instance, your calves are no longer labeled scrawny. Or, the tailor may have taken the embarrassing "thunder" out of your thighs. Flat, round, or wide no longer define your sense of fashion because you have stopped conforming your body to fit a fashion designer's standards. You now customize your own.<br /><br /><br />And so it is with customizing your lead generation strategy to fit your personality.<br /><br /><br />You can ignore how you are made to fit the latest hyped strategies. In time due to a poor fit, you either start to doubt yourself or you frustratedly throw off the ill-fitting trends after wasting likely money and energy. </span><br /> <span style="font-size: large;"><br /></span> <br /><span style="font-size: x-large;"><b>Want Different Results, Then Do Something Different!</b></span><div> <span style="font-size: x-large;"><b><br /></b></span></div> <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody> <tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-e658ufCCZIU/XRYZJpXr4VI/AAAAAAAAaG8/rx2UrIBbdCUhwwG0ebZUk5Plo4iK3KX-gCLcBGAs/s1600/Screen%2BShot%2B2019-06-28%2Bat%2B9.36.24%2BAM.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1352" data-original-width="1600" height="539" src="https://1.bp.blogspot.com/-e658ufCCZIU/XRYZJpXr4VI/AAAAAAAAaG8/rx2UrIBbdCUhwwG0ebZUk5Plo4iK3KX-gCLcBGAs/s640/Screen%2BShot%2B2019-06-28%2Bat%2B9.36.24%2BAM.png" width="640" /></a></td></tr> <tr><td class="tr-caption" style="text-align: center;">Screenshot of REALTOR® income data</td></tr> </tbody></table> <div> <span style="font-size: x-large;"><b><br /></b></span><span style="font-size: large;">It's no wonder that the average REALTOR® takes home less than $30k. Everyone is doing the same things but insanely expecting different results. Start your summer differently.  P</span><span style="font-size: large;">ersonalize how you do business in order to enjoy it and thrive.</span><span style="font-size: large;"> </span><div> <span style="font-size: large;"><br /></span></div> <div> <span style="font-size: large;">Check out this month's on-demand Master Class, <b>ABCs of Custom Lead Generation</b>:</span> <iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="480" src="https://player.vimeo.com/video/344875534" width="640"></iframe> <span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b>Sound off -</b> I would love to hear from you!  Give me a shout on </span><a href="https://www.facebook.com/LearnWithDrLee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://instagram.com/learnwithdrlee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Instagram</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, and </span><a href="https://www.youtube.com/user/leedavenport8?sub_confirmation=1" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">or by visiting </span><a href="http://www.learnwithdrlee.com/" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">LearnWithDrLee.com</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">.  </span><br /> <span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">Want more of the best practices of our nation's top producers? Grab your copy of the short read, <b><span style="color: blue;"><a href="http://www.learnwithlee.realtor/p/resources.html" target="_blank">Profit with Your Personality</a> </span></b></span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">and, the classic, 5-star rated workbook, </span><a href="http://amzn.com/1508652325" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Plan to Win</span></a><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, to transform their real estate sales game plan. Or, get your "training on" with these <a href="http://vimeo.com/ondemand/learnwithdrlee" target="_blank"><b><span style="color: blue;">on-demand classes</span></b></a>. </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; font-style: italic; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; font-style: italic; font-weight: 700; white-space: pre-wrap;">Here's to your success! #LearnWithDrLee</span></div> </div>

profit with your personality

From Cookie-Cutter to Custom-Made Lead Generation

NBA Player Delon Wright Meme There is nothing wrong with a suit or dress off the rack.  But when your outfit is tailor-made, you no lo...

Stop Failure from Finishing Your Business

<div class="separator" style="clear: both; text-align: center;"> <a href="https://1.bp.blogspot.com/-6YT_tq0y1Qo/XRJLuvCge8I/AAAAAAAAaGg/7HDKKvMZQLQzmOxQHmMV2cG7Vz55RpEYQCLcBGAs/s1600/fail-1714367_1920.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1600" height="320" src="https://1.bp.blogspot.com/-6YT_tq0y1Qo/XRJLuvCge8I/AAAAAAAAaGg/7HDKKvMZQLQzmOxQHmMV2cG7Vz55RpEYQCLcBGAs/s320/fail-1714367_1920.jpg" width="320"></a></div> <span style="font-size: large;"><br></span> <span style="font-size: large;">Most don’t go into business wanting to fail but pride can make it inevitable (*cough* Blockbuster *cough* ToysRUs *cough* RadioShack *cough*). </span><br> <span style="font-size: large;"></span><br>

boss ladies, slideshow-v1

Stop Failure from Finishing Your Business

Most don’t go into business wanting to fail but pride can make it inevitable (*cough* Blockbuster *cough* ToysRUs *cough* RadioShack *cou...