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Are You an iAgent? How to be an Innovative Agent in the Age of iBuyers

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<span style="font-size: large;"><b><i>Blockbuster</i></b></span></div>
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<span style="font-size: large;"><b><i>Toys R' Us</i></b></span></div>
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<span style="font-size: large;"><b><i>Netflix</i></b></span></div>
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<span style="font-size: large;">What do those names mean to you?  </span></div>
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<span style="font-size: large;"><span style="font-size: large;">In a conversation on innovation, you may recognize Amazon's and Netflix's innovation to <b>make life easier</b> for consumers.  Remember when we had to mail videos to Netflix before streaming?  I am so thankful for their continued innovation, Honey!  With Amazon, notice how 1-day delivery (now including even groceries) is spoiling us.  I know some of you cannot remember the last time you physically went to a store because I sure do not.  </span><span style="font-size: large;">Whereas, with Blockbuster, Blackberry and Toys R' Us you may recognize they were too little, too late to the innovation party.</span></span></div>
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<span style="font-size: large;">Can that happen to real estate agents and traditional firms?  Honestly, we should be too busy focused on innovating to worry about extinction.  Fearing the future can actually stymie our growth and thereby existence more than simply focusing on<b> taking better care of our clients</b>.</span></div>
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<span style="font-size: large;">So in an iBuyer ("i" standing for "instant" not "internet", y'all) world, how can we take better care of our valued buyers and sellers since there is a growing need for speed?  I am glad you asked!  Let's pull back the curtain of just two companies and what they are doing to help agents put customer wants first </span><span style="font-size: large;">(there are many I know but this is not supposed to be a graduate dissertation tee-hee)</span><span style="font-size: large;">.</span></div>
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<span style="font-size: x-large;"><b>IN-HOUSE INNOVATOR EXAMPLE</b></span></div>
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<span style="font-size: large;">Since the summer, <a href="https://www.metrobrokers.com/" target="_blank"><span style="color: blue;"><b>Better Homes and Gardens Real Estate (BHGRE) Metro Brokers</b></span></a> has been fusing their well-known name  with the individual personalization offered by traditional real estate agents (because sometimes real estate buyers and sellers just need and want hand-holding) and the instant, guaranteed offers of the iBuyer models, which is relevant when cash <b>fast</b> matters more than losing equity.   Examples of needing money quick include medical bills, divorces, job transitions/lose, custody battles, and the like.  And if a client is embarrassed, that client may not readily divulge this, making the anonymity of an online website giving an instant offer so very attractive.</span></div>
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<span style="font-size: large;">Knowing these customer dynamics, Craig McClelland, vice-president and COO of BHGRE Metro Brokers, decided:</span></div>
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<i><span style="font-size: large;"> ...to become an iBuyer aggregator. We have tools and resources to educate the consumer on how selling to Zillow, OpenDoor or OfferPad would look. (We) have a <a href="https://www.metrobrokers.com/instant-move" target="_blank"><span style="color: blue;"><b>CMA tool for the agent </b></span></a>and a submission platform. Once submitted by the agent, my staff generate(s) the offers for my agents. Agents present the offer to the seller, keeping the agent in control.  We started two months ago and have generated over 500 offers. We now automatically generate offers on every listing that qualifies for an offer.  #GiveTheCustomerService!</span></i></div>
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<span style="font-size: large;">Did you catch that McClelland said, "keeping the agent in control"?  That's it!  Make no mistake -- it is not about controlling people (no cults here) but it is about ensuring our voices are not muted as this trend catches on more through emotionally appealing marketing that may undermine the sage wisdom real estate professionals bring to conversations.  We are the Yodas of real estate and we should absolutely stay in front of this conversation.</span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: 12.8px;">A peak at the door-knockers BHGRE Metro Broker's uses to promote Instant Move</span></td></tr>
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<tr><td style="text-align: center;"><a href="https://www.metrobrokers.com/instant-move" style="margin-left: auto; margin-right: auto;" target="_blank"><img border="0" data-original-height="1146" data-original-width="904" height="640" src="https://1.bp.blogspot.com/-6L0xx3o6hA0/XcR5Bm7X4fI/AAAAAAAAaVY/K9o3HzIdyw4dfb6CXo5D1Y4GNIAQ5zwaACLcBGAsYHQ/s640/Screen%2BShot%2B2019-11-07%2Bat%2B3.03.56%2BPM.png" width="504" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A peak inside of BHGRE Metro Broker's Instant Move</td></tr>
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<tr><td style="text-align: center;"><a href="https://www.metrobrokers.com/instant-move" style="margin-left: auto; margin-right: auto;" target="_blank"><img border="0" data-original-height="1040" data-original-width="902" height="640" src="https://1.bp.blogspot.com/-NGKievaAMg8/XcR5n3SFzxI/AAAAAAAAaVg/xzsxa66Iryg3ZIa4KK8WLOE0tMXaEVtagCLcBGAsYHQ/s640/Screen%2BShot%2B2019-11-07%2Bat%2B3.04.11%2BPM.png" width="553" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: 12.8px;">A peak inside of BHGRE Metro Broker's Instant Move</span></td></tr>
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<span style="font-size: large;">Well, that is easy!  Is your firm doing something similar?  You may need to ask to find out because there are several firms that see the "handwriting on the wall" and are making money moves to provide an edge for you.</span></div>
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<b style="font-size: xx-large;">EXTERNAL INNOVATOR EXAMPLE</b></div>
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<span style="font-size: large;">If you have confirmed your firm has not yet embraced iBuying yet, then there are external tools that can be used to supplement the great resources you know, love, and use at your current firm.  One such site is the recently launched <a href="http://offerbarn.com/"><span style="color: blue;"><b>OfferBarn.com</b></span></a>.</span></div>
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<span style="font-size: large;">OfferBarn is self-described as:</span></div>
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<i><i><span style="font-size: large;">A concierge service available to real estate agents at any brokerage that helps them obtain offers for their clients' homes from the iBuyers that work with agents.  In today's market, iBuyers are giving sellers many new choices.  In order to stay relevant and truly represent their clients, agents need to acknowledge all of the options that are available to their sellers.  That's why we built OfferBarn -- to help agents gather that information, build relationships, and give their clients all the options to consider in one convenient, simple place.  Everyone wins.  Most clients still choose to list their homes, but many of them are investigating iBuyer options before making that decision.</span></i></i></div>
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<span style="font-size: large;">Notice OfferBarn said, "...many of them are investigating iBuyer options..."  To make this more real for you, <a href="https://www.forbes.com/sites/johnwake/2019/09/01/the-surprising-way-real-estate-agents-are-adapting-to-ibuyers-buying-houses-directly-from-sellers/#3743ef3f4212" target="_blank"><span style="color: blue;"><b>40% of sellers in the Phoenix market (which is where iBuying was birthed 5 years ago) seek out and opt for iBuyer quotes</b></span></a>.  I repeat -- in 5 years of iBuying being in a market, 40% of sellers <b><u><i>WANT</i></u></b> at least a quote from iBuyers.  That is huge in terms of lead generation and being the information gatekeepers.  Do not fixate on the stat that less than 7% of closed transactions include an iBuyer company because that number does not reflect referrals from them to their partner agents (again, notice who is keeping the information) nor the realty firms that have embraced the iBuyer model or something similar with guaranteed offers.   </span></div>
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<span style="font-size: large;"><span style="font-size: large;">OfferBarn's leadership (experienced real estate pros Doug Adams, </span><span style="font-size: large;">Scott Martineau, and Lisa Rakestraw)</span><span style="font-size: large;"> hopes to help keep you in this lead funnel that has an obvious growing demand.  And if you are in any market outside of Phoenix (where this trend is even newer) you truly have an opportunity to be a frontrunner in gaining market share.  Translation this equals leads, leads and more leads.</span></span></div>
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<span style="font-size: large;">Adams of OfferBarn explained, "As agents, we took our initial frustrations at the iBuyer trend and have channeled it into a product that we think will truly help agents stay relevant, better serve their clients, and generate more business."</span></div>
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<span style="font-size: large;">Adams summarized OfferBarn's key differentiator, "Designed by experienced agents for all agents to use".  Don't miss that: iBuying FOR agents BY agents.  Game CHANGED!</span></div>
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<span style="font-size: large;">Curious about OfferBarn? Since this is one of my newest, favorite things and 'tis the season for giving, in my Orpah voice, I proclaim "you get a week and you get a week... you all get a week!" Get a free 7-day trial by emailing <span style="color: blue;"><b><a href="mailto:support@offerbarn.com" target="_blank">support@offerbarn.com</a></b></span> and mention you are a <b>#LearnWithDrLee</b> Reader.  As always, no kickbacks to me just the satisfaction of knowing you are winning.  And if you try it out, please comment below or message me and share how it is helping you.  </span></div>
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<span style="font-size: large;">Here's to your success!</span></div>
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<span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b>Sound off -</b> I would love to hear from you!  Give me a shout on </span><a href="https://www.facebook.com/LearnWithDrLee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://instagram.com/learnwithdrlee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Instagram</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, and </span><a href="https://www.youtube.com/user/leedavenport8?sub_confirmation=1" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">or by visiting </span><a href="http://www.learnwithdrlee.com/" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">LearnWithDrLee.com</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">.  </span></div>
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<span style="background-color: white; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline;">Want more of the best practices of our nation's top producers? Grab your copy of the short read, <b><span style="color: blue;"><a href="http://www.learnwithlee.realtor/p/resources.html" target="_blank">Profit with Your Personality</a> </span></b></span><span style="color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline;">and, the classic, 5-star rated workbook, </span><a href="http://amzn.com/1508652325" style="font-family: times; line-height: 22.08px;"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline;">Plan to Win</span></a><span style="font-family: "arial"; font-size: 14.6667px; vertical-align: baseline;">, to transform their real estate sales game plan. Or, get your "training on" with these <a href="http://vimeo.com/ondemand/learnwithdrlee" target="_blank"><b><span style="color: blue;">on-demand classes</span></b></a>. </span><span style="color: black; font-family: "arial"; font-size: 14.6667px; font-style: italic; font-weight: 700; vertical-align: baseline;"> </span><span style="font-family: "arial"; font-size: 14.6667px; font-style: italic; font-weight: 700;">#LearnWithDrLee</span></span></div>
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ibuyers, slideshow-v1

Are You an iAgent? How to be an Innovative Agent in the Age of iBuyers

Blockbuster Toys R' Us Blackberry Amazon Netflix What do those names mean to you? In a conve...

iBuyers: Lead Disruptors or Lead Generators?

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<span style="font-size: x-small;">As featured in <a href="https://www.ypn.realtor/the-lounge/ibuyers-lead-disruptors-or-generators/" target="_blank"><span style="color: blue;">REALTOR® Mag</span></a> YPN Lounge.  </span></div>
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It was 2007 and I was laughed at by an "expert publicist/marketer" when I said I liked this new site called Facebook for business marketing. That "expert" said empathetically, "Facebook? That's for teenagers. Myspace is the place to be!"<br />
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"Myspace?", you wonder.   That's laughable now but in 2007, <a href="https://mashable.com/2009/02/19/facebook-bigger-than-myspace-in-us/" target="_blank"><span style="color: blue;"><b>MySpace was the "cat's meow" of social media</b></span></a>.<br />
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But I followed my gut. By the end of 2008 (my first year in real estate sales), my business had grown so much from Facebook that I had to build a team to keep up with the leads and that was in the middle of the "Great Recession".  And as we all know, Facebook has dominated social media for ten years.<br />
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Likewise, there is a new trend that "experts" are trying to steer us away from acknowledging.  I see the same thing happening now with<a href="https://www.pcmag.com/encyclopedia/term/70267/ibuyer" target="_blank"> <span style="color: blue;"><b>iBuyers</b></span></a> (tip: the "i" stands for instant not internet).  But what I have learned with business trends is you can either be an early adopter and make the tool fit your business needs or be a laggard, "late to the party" and really held captive to a system that was set up without you.<br />
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During a recent workshop I held of this same title, I asked the audience how does hearing the term "iBuyers" make you feel.  Here's what they said:</div>
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<li><b>Threaten (threat to my commission)</b></li>
<li><b>Uncomfortable</b></li>
<li><b>Unsure</b></li>
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If we "buck" against and fear this trend, we are most certainly to be excluded from this trend as it develops.  Remember, how <a href="https://www.forbes.com/sites/parmyolson/2015/05/26/blackberry-iphone-book/#596ec83163c9" target="_blank"><span style="color: blue;"><b>Blackberry responded</b></span></a> to the advent of iPhones?  They assumed the public would not pay for them or want the apps.  They missed the trend.  I believe we can and must embrace new trends that serve the public because ultimately that's what our roles as agents/intermediaries entail.  Hear me:</div>
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Our role remains relevant (as opposed to extinction) as we focus on <b><u><i>serving the needs</i></u></b> of our clients</div>
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Now (at the beginning of this trend) is the time for us to do it in a savvy way that keeps us involved (front and center) in the process.  Check out this video for more on this timely discussion of iBuyers and my 4 keys to remain relevant with the help of the iBuyer model (yes, this model can actually contribute to your business growth).<br />
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<iframe allow="autoplay; fullscreen" allowfullscreen="" frameborder="0" height="480" src="https://player.vimeo.com/video/369858887" width="640"></iframe>
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<span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><b>Sound off -</b> I would love to hear from you!  Give me a shout on </span><a href="https://www.facebook.com/LearnWithDrLee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://instagram.com/learnwithdrlee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Instagram</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, and </span><a href="https://www.youtube.com/user/leedavenport8?sub_confirmation=1" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">or by visiting </span><a href="http://www.learnwithdrlee.com/" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">LearnWithDrLee.com</span></a><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">.  </span><br />
<span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">Want more of the best practices of our nation's top producers? Grab your copy of the short read, <b><span style="color: blue;"><a href="http://www.learnwithlee.realtor/p/resources.html" target="_blank">Profit with Your Personality</a> </span></b></span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">and, the classic, 5-star rated workbook, </span><a href="http://amzn.com/1508652325" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;"><span style="color: blue; font-family: "arial"; font-size: 14.6667px; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Plan to Win</span></a><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; vertical-align: baseline; white-space: pre-wrap;">, to transform their real estate sales game plan. Or, get your "training on" with these <a href="http://vimeo.com/ondemand/learnwithdrlee" target="_blank"><b><span style="color: blue;">on-demand classes</span></b></a>. </span><span style="background-color: white; color: black; font-family: "arial"; font-size: 14.6667px; font-style: italic; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-family: "arial"; font-size: 14.6667px; font-style: italic; font-weight: 700; white-space: pre-wrap;">Here's to your success! #LearnWithDrLee</span></div>
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ibuyer, slideshow-v1

iBuyers: Lead Disruptors or Lead Generators?

As featured in REALTOR® Mag YPN Lounge. It was 2007 and I was laughed at by an "expert publicist/marketer" when I said I lik...

October Tricks and Treats: New 2020 Prospecting Planning in Less than 9 Minutes

<span style="font-size: x-small; text-align: center;">Excerpt from Goal Digger Workshop and featured on <a href="https://www.inman.com/2019/10/07/got-10-minutes-create-your-2020-prospecting-plan/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+inmannews+%28Inman+News+-+Headlines%29" target="_blank">Inman News (Got 10 minutes? Create your 2020 prospecting plan Here are a few tricks (and treats) for getting ahead of next year's lead generation plan this October). </a></span><br>
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<a href="https://1.bp.blogspot.com/-4_K8yXS_nRQ/XZ0o_J5DmEI/AAAAAAAAaR8/ITGcyemxTRQtlYvBvbzRjTFbhfvjORgpwCLcBGAsYHQ/s1600/2autumn-3614833_640.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="449" data-original-width="640" height="224" src="https://1.bp.blogspot.com/-4_K8yXS_nRQ/XZ0o_J5DmEI/AAAAAAAAaR8/ITGcyemxTRQtlYvBvbzRjTFbhfvjORgpwCLcBGAsYHQ/s320/2autumn-3614833_640.jpg" width="320"></a></div>
<span style="font-size: large;"><br>While most people think of goblins and ghouls as October approaches, I and my real estate coaching clients think of preparing for the New Year. <br><br>"Why so early?" I know you must be wondering. </span><br>

business planning, goal digger, slideshow-v1

October Tricks and Treats: New 2020 Prospecting Planning in Less than 9 Minutes

Excerpt from Goal Digger Workshop and featured on Inman News (Got 10 minutes? Create your 2020 prospecting plan Here are a few tricks (and t...

Brokers, Are Your Agents Creating a Hot-Mess for You? Social Media Exposé

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<span style="font-family: "times" , "times new roman" , serif; margin-left: 1em; margin-right: 1em;"><span style="font-size: x-small;">Adapted from the Workshop: Is Your Social Media a Hot-Mess?  </span></span></div>
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<span style="font-family: "times" , "times new roman" , serif; margin-left: 1em; margin-right: 1em;"><a href="https://1.bp.blogspot.com/-2tKB3_hLCPk/XVR4mqFwmRI/AAAAAAAAaLA/yd5JTNGCWDUuok31N4Okub4bgCQ5e2rkACLcBGAs/s1600/legal-1143114_1280.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="853" data-original-width="1280" height="265" src="https://1.bp.blogspot.com/-2tKB3_hLCPk/XVR4mqFwmRI/AAAAAAAAaLA/yd5JTNGCWDUuok31N4Okub4bgCQ5e2rkACLcBGAs/s400/legal-1143114_1280.jpg" width="400" /></a></span></div>
<span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: white; color: black; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #262627; white-space: normal;"><br /></span></span>
<span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; white-space: normal;">Your team members have taken all of the required pre- and post-license courses.  They are current on the REALTOR® Code of Ethics class requirements.  Some may even religiously attend your sales meetings.  That means they cannot possibly do anything to jeopardize their career or your firm, right?  We all know the answer -- WRONG.  </span></span></span><br />
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; color: #444444; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span>
<span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><span style="color: #444444;">Even the most studious agents can have mental lapses.  </span><a href="https://www.learnwithlee.realtor/2019/07/quiz-will-your-social-media-land-you-in.html" target="_blank"><b><span style="color: blue;">The quiz</span></b></a><span style="color: #444444;"> (poll closes 8.29.2019) we posted a couple of weeks ago with responses from REALTORS® across the nation highlights the slips some of us are making in our daily activities.  Keep reading to find out the quiz results from 1830 responses -- what regressions are common and how to keep your crew away from a legal hot-mess.</span></span></span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span>
<span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>QUESTION 1</b></span></span></span><br />
<span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; white-space: normal;">Do your social media posts or descriptions make people feel unwelcomed? For example, do you say, "No _____" and then fill in the blank with exclusions like "SSI", "Pets", etc.</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><b>BROKER BEWARE</b></span></span><br />
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="color: #444444;">"Never," said 94% of respondents but what about the remaining 6%, particularly if they are on your team?  </span><span style="background-color: white; color: #444444;">To add insult to injury, some respondents </span><span style="background-color: white; color: #444444;">indicated that they chose options that may exclude protected classes simply because it was there on the marketing platform as an option.  </span></span><br />
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; color: #444444;"><br /></span></span>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; color: #444444;">If your neck muscles are starting to tense up, this is for a good reason.  Let's redirect this stress</span><span style="color: #444444;"> calling out the marketing platforms that have options, which allow us to deselect and exclude protected classes.  This means we need to periodically survey our agents to see what platforms are in use (since new ones pop up all of the time) and review them for violations.  It may be our go-to marketing platforms but let's not wait for HUD to get involved before we do better (like they have done with many REALTORS® marketing/follow-up platform of choice, Facebook -- </span><a href="https://www.forbes.com/sites/kennethcorbin/2019/03/28/hud-suing-facebook-for-housing-discrimination/#574780257547" target="_blank"><span style="color: blue;"><b>see here</b></span></a><span style="color: #444444;">).</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline;"><span style="white-space: normal;"><br /></span></span>
<span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>QUESTION 2</b></span></span></span><br />
<span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; white-space: normal;">Are you hiding or omitting your brokerage name on social media posts?</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span>
<span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>BROKER BEWARE</b></span></span></span><br />
<span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "times" , "times new roman" , serif; white-space: normal;"><span style="color: #444444;">Just over 27% of the respondents are!  This is a direct violation of the REALTOR® code of ethics (</span><a href="https://www.nar.realtor/2004CEAM.nsf/9591acb88b2f0dd4862569a60070cbb2/e4d217e0d4b1a4c486256885005df083?OpenDocument" target="_blank"><span style="color: blue;"><b>see article 12</b></span></a><span style="color: #444444;">) and likely of your local real estate commission depending on where you live.  It is worth the time to randomly audit your team's posts from time-to-time and to include this as a monthly (or even) weekly reminder at sales meetings or in email newsletters.</span></span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span>
<span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>QUESTION 3</b></span></span></span><br />
<span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; white-space: normal;">Do you like to specialize in finding real estate clients around their seasons of life?</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span>
<span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>BROKER BEWARE</b></span></span></span><br />
<span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; white-space: normal;">Slightly more than 30% of respondents are doing just that!  This specialization may not be a problem as long as agents do not exclude protected classes (for example familial status at the federal level, military status in some states, and gender identity and sexual orientation as REALTORS®).  But we have to remind them!  It is advantageous to annually review agents' marketing plans to avoid legal kerfuffles.</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><br /></span></span>
<span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;"><span style="white-space: normal;"><b>QUESTION 4</b></span></span></span><br />
<span style="background-color: white; font-size: large; vertical-align: baseline; white-space: pre-wrap;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; white-space: normal;">If someone informs you that he/she feels unwelcomed by your social media post or video, have you ever responded, "That's what my seller told me to write?"</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><b>BROKER BEWARE</b></span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">"Never," said 96% but the remaining responded yes because their duty was to the client.  We do have a duty to our clients but that does not supersede our first duty to the law.  When we make individuals, particularly those that belong to a protected class feel unwelcomed, we are inviting trouble.  </span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><br /></span>
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">Instead, we have to remind agents that we have to educate our clients on our duties and responsibilities to them AND (not OR) the law.  This is where we all need an open door policy where they can speak to us candidly about client marketing issues.</span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span>
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>QUESTION 5</b></span></span></span><br />
<span style="background-color: white;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">Have you used filters or staging apps for your real estate listing photos without disclosing that an app was used?</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span></span>
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><b>BROKER BEWARE</b></span></span></span><br />
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="color: #444444;">"Never," said 90% but the remaining respondents represent a large enough group to cause needless headaches and problems for their firms.  As REALTORS®, we are held to the True Picture Test (</span><a href="https://www.nar.realtor/2004CEAM.nsf/9591acb88b2f0dd4862569a60070cbb2/e4d217e0d4b1a4c486256885005df083?OpenDocument" target="_blank"><span style="color: blue;"><b>see article 12</b></span></a><span style="color: #444444;"> of our code of ethics).  </span></span><br />
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="color: #444444;"><br /></span></span>
<span style="font-family: "times" , "times new roman" , serif; font-size: large;"><span style="color: #444444;">Let's be sure to encourage agents to use a disclaimer statement that discloses when the picture or video has been doctored in ANY way.  We can even go a step further and have our local preferred attorneys draft a statement that all of our agents can use.</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span>
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>QUESTION 6</b></span></span></span><br />
<span style="background-color: white;"><span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">To generate higher quality leads, do you currently select social media targeting that allows you to sort by race, religion, familial status, color, handicap, national origin, or sex?</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><br /></span></span>
<span style="background-color: white;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><b>BROKER BEWARE</b></span></span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;">Over 7% in 2019 said, "Yes" -- 20 freakin' 19!  While reading these responses, I felt like a Delorean should drive by to get me out of the 1950s.  Even more shocking, </span><span style="background-color: white;">almost a third of those respondents indicated that they chose options that excluded protected classes simply because it was there on the marketing platform as an option.  </span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;"><br /></span></span>
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="background-color: white;"><b>This is the second time in this short 8-question survey that this was a response.  </b></span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="background-color: white;"><br /></span></span>
<span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: white;">In other words, many agents are on "autopilot" with legal areas that require attention and care.  It makes me wonder, what else may be short-changed (<i>perhaps time for more exposés</i>)?  </span><span style="color: #262627;">As mentioned for Question 1, review with your team the commonly used and trendy marketing platforms that have options that allow us to deselect and exclude protected classes.  </span></span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><span style="color: #262627;"><br /></span></span></span>
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "times" , "times new roman" , serif;"><span style="color: #262627;">Ultimately, we need to make sure this topic is revisited frequently to help agents not make default selections that put them at fault.</span></span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="color: #262627;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;"><span style="color: #262627; font-size: large;"><b>QUESTION 7</b></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: #262627;"><span style="background-color: white; color: #444444; font-family: "times" , "times new roman" , serif;">Complete this sentence: Ignorance of the law is...</span></span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="color: #262627;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="color: #262627;"><b>BROKER BEWARE</b></span></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: #444444; font-family: "times" , "times new roman" , serif;">"No excuse," responded 97% of the survey participants.  But the rest felt it was "Not a big deal because I am sure I will get a warning first".</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;"><span style="color: #262627;"><br /></span></span>
<span style="color: #262627; font-family: "times" , "times new roman" , serif;">SHUT.</span></span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">THE.</span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">FRONT.</span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;">DOOR.</span><br />
<span style="color: #444444; font-family: "times" , "times new roman" , serif; font-size: large;"><br />
Seriously, it is time to close the office for a day and do an all-hands-on-deck training if anyone thinks this is a proper way to conduct business.  This attitude is both a liability to the agent and to the firm.  It is better to teach our teams to be slightly less -- shall we call it -- "creative" in our marketing and have a mindset of asking for permission rather than assuming asking for forgiveness will be an option.</span><br />
<span style="font-family: "times" , "times new roman" , serif;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;"><b>Sound off -</b> I would love to hear from you!  Give me a shout on </span><a href="https://www.facebook.com/LearnWithDrLee" style="background-color: white; line-height: 22.08px;" target="_blank"><span style="color: blue; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://instagram.com/learnwithdrlee" style="background-color: white; line-height: 22.08px;" target="_blank"><span style="color: blue; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Instagram</span></a><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">, and </span><a href="https://www.youtube.com/user/leedavenport8?sub_confirmation=1" style="background-color: white; line-height: 22.08px;" target="_blank"><span style="color: blue; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">or by visiting </span><a href="http://www.learnwithdrlee.com/" style="background-color: white; line-height: 22.08px;" target="_blank"><span style="color: blue; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">LearnWithDrLee.com</span></a><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">.  </span></span></span><br />
<span style="font-family: "times" , "times new roman" , serif;"><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">Want more of the best practices of our nation's top producers? Grab your copy of the short read, <b><span style="color: blue;"><a href="http://www.learnwithlee.realtor/p/resources.html" target="_blank">Profit with Your Personality</a> </span></b></span><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;">and, the classic, 5-star rated workbook, </span><a href="http://amzn.com/1508652325" style="background-color: white; line-height: 22.08px;"><span style="color: blue; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Plan to Win</span></a><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">, to transform their real estate sales game plan. Or, get your "training on" with these <a href="http://vimeo.com/ondemand/learnwithdrlee" target="_blank"><b><span style="color: blue;">on-demand classes</span></b></a>. </span><span style="background-color: white; color: black; font-style: italic; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="background-color: white; font-style: italic; font-weight: 700; white-space: pre-wrap;">Here's to your success! #LearnWithDrLee</span></span>

broker, mess-free social media, slideshow-v1

Brokers, Are Your Agents Creating a Hot-Mess for You? Social Media Exposé

Adapted from the Workshop: Is Your Social Media a Hot-Mess? Your team members have taken all of the required pre- and post-license ...

WATCH BOSS LADIES: To Franchise or Not? That's the Million Dollar Business Question

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<a href="https://www.inman.com/2019/08/08/watch-should-you-franchise-3-boss-ladies-weigh-in/" target="_blank"><b style="text-align: start;"><span style="font-size: x-large;"> </span></b><span style="margin-left: auto; margin-right: auto;"><img border="0" data-original-height="640" data-original-width="1280" height="320" src="https://1.bp.blogspot.com/-PQxMkN0aBTQ/XTJx-tgkgpI/AAAAAAAAaIk/9UwKVOaPo0Y1io1gYt6z-oAdC3rJjHhhQCLcBGAs/s640/shoe-2767047_1280.jpg" width="640"></span></a></h2>
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: xx-small;"><span style="background-color: white; font-family: "roboto" , sans-serif; vertical-align: baseline; white-space: pre-wrap;"><span style="color: blue;"><a href="https://www.inman.com/2019/08/08/watch-should-you-franchise-3-boss-ladies-weigh-in/" target="_blank">“Act like a Lady, Think like a Boss” —  Mehrnush Saadat </a></span></span></span><br>
<span style="font-size: xx-small;"><span style="background-color: white; font-family: "roboto" , sans-serif; vertical-align: baseline; white-space: pre-wrap;"><a href="https://www.inman.com/2019/08/08/watch-should-you-franchise-3-boss-ladies-weigh-in/" target="_blank"><span style="color: #323b43;">As featured in</span><span style="color: blue;"><b> <span style="color: blue;">Inman News</span></b></span><span style="color: #323b43;">.  </span></a></span></span></td></tr>
</tbody></table>
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<br>
<span style="font-size: x-large;">In this latest installment of Boss Ladies, Dr. Lee has a candid conversation with <a href="http://www.prestigerealtyteam.com/" target="_blank"><span style="color: blue;">Carla Harmon</span></a> (Broker/Owner of RE/MAX Prestige), <a href="https://www.youtube.com/user/AtlantaMaven" target="_blank"><span style="color: blue;">Christian Ross</span></a> (Managing Broker of Engel & Völkers Atlanta), and <a href="http://sovereignrm.com/" target="_blank"><span style="color: blue;">Karen Hatcher</span></a>, CPM® (CEO of Sovereign Realty & Management) about the good, bad and even the ugly side of taking on or avoiding franchise leadership. If you are having an internal debate on whether or not a franchise is for you, then click play for these forthright insights and experiences from these accomplished Boss Ladies.</span><br>
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franchise, slideshow-v1

WATCH BOSS LADIES: To Franchise or Not? That's the Million Dollar Business Question

“Act like a Lady, Think like a Boss” — Mehrnush Saadat As featured in Inman News . In this latest installment of Boss Ladies, ...

QUIZ: Will Your Social Media Land You in A Hot-Mess 🥵💩?

<div style="text-align: center;">
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: xx-small; white-space: pre-wrap;">As featured in <a href="https://www.ypn.realtor/the-lounge/quiz-will-social-media-land-you-in-a-hot-mess/" target="_blank"><span style="color: blue;">RealtorMag YPN Lounge</span></a>.</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large; white-space: pre-wrap;">  </span></div>
<a href="https://1.bp.blogspot.com/-yc_Lv4P2c70/XZ0mizWj05I/AAAAAAAAaRo/aCuOZZzWKVg97ufIbkNpNkj2YcE2a9DkwCLcBGAsYHQ/s1600/social-3408791_1280.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="853" data-original-width="1280" height="213" src="https://1.bp.blogspot.com/-yc_Lv4P2c70/XZ0mizWj05I/AAAAAAAAaRo/aCuOZZzWKVg97ufIbkNpNkj2YcE2a9DkwCLcBGAsYHQ/s320/social-3408791_1280.jpg" width="320"></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large; white-space: pre-wrap;"><br></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large; white-space: pre-wrap;">Have you been sucked into the vortex of what I call the “Wild, Wild West” of social media?  That's a dangerous place for your business to stay.  </span><br>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;"><span style="background-color: transparent;"><br></span></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="background-color: white; color: black; vertical-align: baseline; white-space: pre-wrap;"><span style="background-color: transparent;"><br></span></span></span>

fair housing, mess-free social media

QUIZ: Will Your Social Media Land You in A Hot-Mess 🥵💩?

As featured in RealtorMag YPN Lounge . Have you been sucked into the vortex of what I call the “Wild, Wild West” of social media? That...

slideshow-v1

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