Real (Estate) Talk: Chris Voss's Company on the "F-Bomb" (Fairness) and How To Diffuse this Explosive in Real Estate

As Featured in my monthly Inman News column on Race and Real Estate

What do you think of the word, fair

I have heard hot takes that run the gamut from "nothing in life is fair; deal with it" to "when you see something that is not right, not fair, not just, you have to speak up. You have to say something; you have to do something" (words from former congressman, now ancestor, John Lewis).

Astutely, former FBI negotiator Chris Voss (author of Never Split the Difference and one of the most popular MasterClasses) calls it the "f-bomb" for good reason. 

Curious as to why? 

Check out what Brandon Voss, who is the president of their company, The Black Swan Group, Ltd. has to say. He shares in this video:

  • How is the concept of "fair" the "f-bomb" and what makes it so important in conversations/negotiations?

  • What does your company say to those that retort, "well, life's not fair so deal with it" or "stop worrying about things being fair"?

  • How and what labels can actually work in negotiations/conversations to promote fairness?

  • In the real estate industry, yes there are fair housing laws but reports of violations are rampant (ICYMI: in just 2020, over 27,000 fair housing complaints were reported). After over 50 years of Fair Housing Laws, clearly, a new approach is needed. How can real estate pros specifically incorporate your company's method of framing conversations/negotiations with authentic fairness so it is not just a script but a reality?

Let's talk about it! Sound off - I would love to hear from you!  Give me a shout on Facebook, Instagram, and YouTube, or by visiting  

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Here's to your success!
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