Is Real Estate Coaching Worth It?

The answer is a big, “it depends!” based on your personal answers to the following two considerations to include in your decision making.

Identify how you can reach your business development objectives  

It is the time of the year that we typically reflect on the past several months and what we need to do to accomplish more for the new year. You may feel it is time to expand: expand your team, expand your sales, expand your clients and all-around expand your thinking. But to expand, you desire guidance and help. This may be the perfect time to consider real estate coaching.  So if you are contemplating a real estate coach, ask yourself these questions:

  1. What are my short-term and long-term goals for my real estate business?  
  2. What are the best resources to help me meet these objectives?  

Your second answer may be shadowing a top producing REALTOR®, joining or leaving a team/firm, getting a specialized certification/designation, or even having your peers hold you accountable in your lead generation activities.  Let’s be real - you can work with your broker, another agent, a roommate, your spouse and even your children to achieve your goals.  If these are viable options for you, then you likely do NOT need a real estate coach.  Connect more with your support group to nail it in the new year.  

Example of real estate coaching being right for someone
But what happens when your broker is pulled in multiple directions, other agents are putting out fires of their own, there is no training course coming in the next few weeks that speaks to your dilemma, and your roommate, family, and friends barely have time to hear about your day, let alone attempt to help you problem solve?  Then a coach may be just what you need to get over sales hurdles and achieve the next level of success in your business at your moment of need.  Effective real estate coaches are worth their weight in gold when you are at a loss for how to thrive in real estate sales and you do not have other adequate resources to turn to at a specific time.  Thus, real estate coaches may not be your first line of defense but they should be part of your sales arsenal when you are confused, uninformed, disenchanted, or discouraged.

Gauge your tenacity

Are you willing to see your commitment to coaching through until the end come hell, high water, or high-interest rates?  It is all about work ethic, baby!  Whether you are joining CrossFit, building a home with Habitat for Humanity, counting calories with Weight Watchers, signing up to mentor young adults, or committing to daily lead generation activities to grow your sales, you must have moxie and persistence to complete the program you started.  This is especially vital if you pay your own hard-earned money for a real estate coach!  

If Michael Jordan was known for not finishing the drills given to him by his coach and only doing the bare minimum to appease the coach, he likely would not be a well-respected, basketball legend. He complete his assigned tasks and then exceeded expectations by continuing to practice, train, and improve.  Likewise, if you are given various assignments by your competent real estate coach, and then you pick and choose what you want to do, you may never experience business growth like you desire.  Persistent work is the ultimate price that has to be paid, whether you employ a real estate coach or not.

Honestly, if you want to reserve the right to do what feels good when you feel like it, then nope, a real estate coaching program is not for you. If you want a one-hit wonder, sorry coaching (designed for longevity) is not for you either. But if you are driven and committed to diligently following the tasks and assignments given to you by a trusted real estate coach, then you will experience the fullness of the coaching program’s worth.  

Remember how the Karate Kid (in the movie of the same name) was able to incorporate all of his training (e.g. the heinous wax on and wax off drills) into his repeated championships?  Although that was a movie, you know in your heart of hearts that in life when you have consistently followed the advice of your competent (emphasis on competent) instructors and mentors, your results were impressive. Powerhouse real estate coaches are no different when you do the time.

Effective real estate coaches can serve as your advisor, accountability partner, champion, and supporter.  Who doesn’t want an advocate to help identify resources to propel your sales career forward?  But the bigger issues are: do you already have other resources that serve the same purpose, and if not, are you willing to doggedly follow the guidance of another professional?  Your responses will determine your very personal final answer of whether or not a real estate coach is specifically worth it for you at this point in your sales journey.

I hope this has given you some food for thought.  I would love to hear from you!  Give me a shout by following me on Facebook, Instagram, YouTube, and Google+ or by visiting LearnWithLee.Realtor.  And, check out the 5-star rated workbook, Plan to Win, to transform your real estate sales game plan for the new year.  Here's to your success!
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