1 Tool to Get Paid to Market Your Business in a Slowing Real Estate Market (1-Minute Coaching Toolbox)

<div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim-vlGroiTWkZ7JmxF8alahClN95_x3GZy7YmZl45fkI1Gw8CA27jLJcS94aaEUHoO0EwF_rJ-ROUY5iCLWkz-GR87F6t-ujDLhkj4CNadahuT-z87KmoqltlNItDValBkb5OWvmceMi5hXdxsgYmF3U37S_YcNYJQxZPotld2z5xmZHMipTn8s5Mg/s1280/online-marketing-ge7de3072a_1280.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="720" data-original-width="1280" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEim-vlGroiTWkZ7JmxF8alahClN95_x3GZy7YmZl45fkI1Gw8CA27jLJcS94aaEUHoO0EwF_rJ-ROUY5iCLWkz-GR87F6t-ujDLhkj4CNadahuT-z87KmoqltlNItDValBkb5OWvmceMi5hXdxsgYmF3U37S_YcNYJQxZPotld2z5xmZHMipTn8s5Mg/w640-h360/online-marketing-ge7de3072a_1280.png" width="640"></a></div><br><span style="font-size: x-large;"><br></span></div><div><span style="font-size: x-large;">With interest rates and inflation on the rise, have you started to see a slow down in your real estate deals? <span></span></span></div>

1 minute or less coaching, 1-minute lesson

1 Tool to Get Paid to Market Your Business in a Slowing Real Estate Market (1-Minute Coaching Toolbox)

With interest rates and inflation on the rise, have you started to see a slow down in your real estate deals? 

2 Tech Tools for a Shifting Market (1-Minute Coaching Toolbox)

<div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVr3knjqEdRRq8uu1UXu7dig4Zo_l6ch0GpdLk1faZZTyUF_WsnBm_so4upuU1evtxvTlDWWX5A-YJ2crz7oc1vSHl9JeHHdDD4DcI5cdAAvn69islex2FezB7RNPJHWXzbMtvi6pi7y2VEuqJdGwGpoPzEr5g34kjff2AaP9jPIPKGBfNcCzYH2NK/s1280/store-g0b451c82b_1280.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1262" data-original-width="1280" height="316" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVr3knjqEdRRq8uu1UXu7dig4Zo_l6ch0GpdLk1faZZTyUF_WsnBm_so4upuU1evtxvTlDWWX5A-YJ2crz7oc1vSHl9JeHHdDD4DcI5cdAAvn69islex2FezB7RNPJHWXzbMtvi6pi7y2VEuqJdGwGpoPzEr5g34kjff2AaP9jPIPKGBfNcCzYH2NK/s320/store-g0b451c82b_1280.png" width="320"></a></div><br><span style="font-size: x-large;"><br></span></div><div><span style="font-size: x-large;">Tough times don't last but tough people do! What should we do today as resilient real estate pros to prepare for upcoming market shifts? <span></span></span></div></div>

1-minute lesson

2 Tech Tools for a Shifting Market (1-Minute Coaching Toolbox)

Tough times don't last but tough people do! What should we do today as resilient real estate pros to prepare for upcoming market shifts? 

How to Be a Fair Housing D.E.C.O.D.E.R.© -- Real (Estate) Talk

<span id="docs-internal-guid-514938f2-7fff-20e7-c39f-3aa7a3c778ec"><span><p dir="ltr" style="background-color: white; font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"></p><div class="separator" style="clear: both; text-align: center;"><span style="font-size: xx-small;">As featured in my monthly <a href="http://inman.com/2022/07/04/how-to-be-a-fair-housing-decoder/" target="_blank"><span style="color: #3d85c6;">Inman News Race and Real Estate column</span></a>.</span><span style="font-size: large;"> </span></div><div class="separator" style="clear: both; font-size: x-large; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIjSbZ2TDOagb0JkFfo20kFGSOtk-fLnJHwc-e7w8Ig5JVxCTymem7IHuPNfjNghGu_Y2h7cNLmqHizFJ6GycObyGt75l2H64VewhQEnvBc_YoTP4nVAnfiRXHF3YHH2Lt0l3IExfabO9LXgps_u2kBsknBnS5xH3NwrtqCutUxN1V_HnxVSaVVSKZ/s1348/Screen%20Shot%202022-06-20%20at%2011.23.24%20AM.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="884" data-original-width="1348" height="421" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIjSbZ2TDOagb0JkFfo20kFGSOtk-fLnJHwc-e7w8Ig5JVxCTymem7IHuPNfjNghGu_Y2h7cNLmqHizFJ6GycObyGt75l2H64VewhQEnvBc_YoTP4nVAnfiRXHF3YHH2Lt0l3IExfabO9LXgps_u2kBsknBnS5xH3NwrtqCutUxN1V_HnxVSaVVSKZ/w640-h421/Screen%20Shot%202022-06-20%20at%2011.23.24%20AM.png" width="640"></a></div><br><div class="separator" style="clear: both; font-size: x-large; text-align: center;"><br></div><span style="background-color: transparent; font-family: Arial; font-size: x-large; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br></span><p style="font-size: x-large;"></p><p dir="ltr" style="background-color: white; font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Prior to 1968, federal fair housing legislation did not exist in its modern form. Thankfully, there have been various additions like HUD expanding just last year the protected class of "sex" to now include (finally) "gender identity" and "sexual orientation". </span></p><p dir="ltr" style="background-color: white; font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;"><br></span></p><p dir="ltr" style="background-color: white; font-size: x-large; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;"><span style="background-color: transparent; font-family: Arial; font-variant-east-asian: normal; font-variant-numeric: normal; vertical-align: baseline; white-space: pre-wrap;">Yet, unfortunately, despite how often we hear the phrase "fair housing", the actual application of fair housing is not yet so part of our culture that it is intuitive -- it is not yet like breathing that comes automatically.</span></p></span></span>

fair housing, featured

How to Be a Fair Housing D.E.C.O.D.E.R.© -- Real (Estate) Talk

As featured in my monthly Inman News Race and Real Estate column .   Prior to 1968, federal fair housing legislation did not exist in its mo...

PODCAST -- Laws May Not Stop Un-Fair Housing, But Ethical Agents Can with Leigh Brown: Real (Estate) Talk

<div><i><div class="separator" style="clear: both; text-align: center;">As featured in <a href="https://www.inman.com/2022/06/17/listen-ethical-agents-can-stop-un-fair-housing/" target="_blank"><span style="color: #3d85c6;">Inman News</span></a>. </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghbHuJd-NY0L40XXJyv1yhcVp4pg0xQhBIig5ehtFgkDAZQTOgn_2-t-Huuyx2asaBGG1Rb9RPsWdJ1SvzsgZGyGfrIpEY3U-12oc1FSB4lqBal37QDGcuqpW4aO-Aks9mRGIITVRJ9rj-Q7Al-r8B2ZmRBtVrudd16iRlZSuvVvlRbRb8EZKvrSgy/s1920/Ethically%20speaking.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1920" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghbHuJd-NY0L40XXJyv1yhcVp4pg0xQhBIig5ehtFgkDAZQTOgn_2-t-Huuyx2asaBGG1Rb9RPsWdJ1SvzsgZGyGfrIpEY3U-12oc1FSB4lqBal37QDGcuqpW4aO-Aks9mRGIITVRJ9rj-Q7Al-r8B2ZmRBtVrudd16iRlZSuvVvlRbRb8EZKvrSgy/w640-h360/Ethically%20speaking.png" width="640"></a></div><br><span style="font-size: large;"><br></span></i></div><div><i><span style="font-size: large;">Bibbidi-Bobbidi-Boo</span></i></div><div><span style="font-size: large;"><br></span></div><div><span style="font-size: large;">That's the sound of magic happening in the Disney classic movie, Cinderella.<span></span></span></div>

atlanta realtor association, atlanta realtors rundown podcast, ethics, leigh brown, podcast

PODCAST -- Laws May Not Stop Un-Fair Housing, But Ethical Agents Can with Leigh Brown: Real (Estate) Talk

As featured in Inman News .  Bibbidi-Bobbidi-Boo That's the sound of magic happening in the Disney classic movie, Cinderella.

How to Find a Coach Tip #345: Don't Settle for an "Armchair Coach"

<div><span style="font-size: large;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaMzKUH-kQq7qnQCwqRzx4vSzL5zIngPavYUt0cwGID4dcvhYsYUEa8mu3YVuQPnVebThhjfCdcB5aAQYDEM6nclzcqrsmsveBRBLjzcmrJJwnjMIUK-2Myf3VvD4XKbRCo_FyoOwFUS8VLMJxX_t5tLMTKZKXAM-NK99hE33-ph5nmX3bSHO9Pr62/s1280/sofa-geca2c05d7_1280.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="966" data-original-width="1280" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaMzKUH-kQq7qnQCwqRzx4vSzL5zIngPavYUt0cwGID4dcvhYsYUEa8mu3YVuQPnVebThhjfCdcB5aAQYDEM6nclzcqrsmsveBRBLjzcmrJJwnjMIUK-2Myf3VvD4XKbRCo_FyoOwFUS8VLMJxX_t5tLMTKZKXAM-NK99hE33-ph5nmX3bSHO9Pr62/s320/sofa-geca2c05d7_1280.png" width="320"></a></div><br>I may be dating myself here but like the old "Hair Club for Men" commercials where the speaker said, "I'm not only the Hair Club president, but I'm also a client", I am not only a business coach but I have a coach! <span></span></span></div>

find a coach

How to Find a Coach Tip #345: Don't Settle for an "Armchair Coach"

I may be dating myself here but like the old "Hair Club for Men" commercials where the speaker said, "I'm not only the Ha...

Being a 'Guardian of the Real Estate Galaxy' with Karen Hatcher, the Historic 2022 Atlanta REALTORS® Association President (Video)

<div><div class="separator" style="clear: both; text-align: center;">As featured in <a href="https://www.ypn.realtor/the-lounge/karen-hatcher-atlanta-association-first-black-female-president/" target="_blank"><span style="color: #3d85c6;">REALTOR® Magazine's YPN Blo</span></a>g. </div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCIZGwPPxnl3_Pk0HAfawkuLNamP1J0nva2XUIWeS6GNWI8b-3RP0p5IUFJAlzio8hICQvCSXwT41sEO4R-kPKVPo0uepmWytjQis_MD4LX2H-b4XlgsOuPLFGW0VQ4t5cwdosWR30x1Ip2xHUBT7lDvP-xXKffuShxJOKnmWYKaD_NGrJsRanKcuu/s424/Screen%20Shot%202022-06-10%20at%203.25.53%20PM.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="310" data-original-width="424" height="234" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCIZGwPPxnl3_Pk0HAfawkuLNamP1J0nva2XUIWeS6GNWI8b-3RP0p5IUFJAlzio8hICQvCSXwT41sEO4R-kPKVPo0uepmWytjQis_MD4LX2H-b4XlgsOuPLFGW0VQ4t5cwdosWR30x1Ip2xHUBT7lDvP-xXKffuShxJOKnmWYKaD_NGrJsRanKcuu/s320/Screen%20Shot%202022-06-10%20at%203.25.53%20PM.png" width="320" /></a></div><br /><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">It can be entertaining to watch movies like <i>The Guardians of the Galaxy</i> with mythical characters that save the Marvel universe. In those movies, we see a diverse group of characters join forces. </span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">These characters may have different back stories and very little in common but their diversity in strengths is precisely what saves their lives. </span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">I do not think it is farfetched to say that we real estate pros are similarly "the guardians of the real estate galaxy". </span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">How so?</span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">Like the Marvel characters, we often come from different walks of life but our differences allow us to serve holistically the entire industry. Our differences are a real (not just for the movies) superpower! </span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"></span></div><blockquote><div><span style="font-size: large;">"<i><b>The things that make us different, those are our superpowers -- every day when you walk out the door and put on your imaginary cape and go out there and conquer the world because the world would not be as beautiful as it is if we weren't in it.</b></i>" --Emmy Winning Writer, Lena Waithe</span></div><div></div></blockquote><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">How do we embrace and synergize our differences as guardians of the real estate industry? </span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">Karen Hatcher, <i>thee </i>2022 president of the <a href="https://www.atlantarealtors.com/our-team/staff/details/karen-hatcher" target="_blank"><span style="color: #3d85c6;">Atlanta REALTORS® Association</span></a> (ARA) and Broker/Owner of <a href="https://www.sovereignrm.com/property-management-blog/author/khatcher/" target="_blank"><span style="color: #3d85c6;">Sovereign Realty & Management</span></a> shares “herstory” on what it means to be a guardian of the real estate galaxy in this information-packed interview: </span></div><div><span style="font-size: large;"><br /></span></div><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px; text-align: left;"><div><span style="font-size: large;"><b>+ How we are “guardians of the real estate galaxy” </b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b>+ How our superpowers can help tackle the current Inventory shortage </b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b>+ The superpower of boutique brokerages </b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b>+ The superpower of millennials </b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b>+ The superpower of embracing and engaging geographical diversity </b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b>+ How we can nurture diverse real estate pros to also be “guardians of the real estate galaxy” without the commitment of scheduled, formalized mentoring </b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b>+ Pivotal nuggets she has received from her generous nurturers </b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b>+ The impact of the local REALTOR® leadership academy (“ARA Emerging Leaders”) </b></span></div><div><span style="font-size: large;"><b><br /></b></span></div><div><span style="font-size: large;"><b>+ How to go beyond free, sporadic mentoring to reach your business goals faster </b></span></div></blockquote><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">By the way, as you will hear in the video, President Hatcher is the first president in our local association’s history to simultaneously be a: </span></div><div><span style="font-size: large;"><br /></span></div><blockquote style="border: none; margin: 0px 0px 0px 40px; padding: 0px; text-align: left;"><div><span style="font-size: large;">+ Boutique realty brokerage owner, </span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">+ Millennial, </span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">+ Married mom with 3 “youngins”, and </span></div><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">+ Black woman </span></div></blockquote><div><span style="font-size: large;"><br /></span></div><div><span style="font-size: large;">Hear in this video how those (and other) atypical demographics are, nonetheless, superpowers for guardians of the real estate galaxy!</span></div><div><span style="font-size: large;"><br /></span></div><div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/uIv-mLjyJeA" width="320" youtube-src-id="uIv-mLjyJeA"></iframe></div><br /><span style="font-size: large;"><br /></span></div><div><span style="font-family: arial;"><span style="background-color: white; font-size: 14.6667px; white-space: pre-wrap;"><br /></span></span></div><div><span style="font-size: medium;"><br /></span></div><span style="font-size: medium;"><span style="background-color: white; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"><b>Sound off -</b> I would love to hear from you!  Give me a shout on </span><a href="https://www.facebook.com/LearnWithDrLee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: #6fa8dc; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Facebook</span></a><span style="background-color: white; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><a href="https://instagram.com/learnwithdrlee" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: #6fa8dc; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Instagram</span></a><span style="background-color: white; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, and </span><a href="https://www.youtube.com/user/leedavenport8?sub_confirmation=1" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: #6fa8dc; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="background-color: white; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, </span><span style="background-color: white; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">or by visiting </span><a href="http://www.learnwithdrlee.com/" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;" target="_blank"><span style="color: #6fa8dc; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">LearnWithDrLee.com</span></a><span style="background-color: white; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">.  </span><br /><span style="background-color: white; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"><br />Download today your complimentary (aka NO FEE but for a limited time so hurry) copy of my new book, <a href="https://dl.bookfunnel.com/luem6y7zox" target="_blank"><b><span style="color: #6fa8dc;">How to Be an Anti-Racist Real Estate Pro</span></b></a>. </span></span><div><span style="font-family: arial; font-size: medium;"><span style="white-space: pre-wrap;"><br /></span></span></div><div><span style="font-size: medium;"><b style="font-family: arial; white-space: pre-wrap;">Want more tips </b><span style="background-color: white; font-family: arial; white-space: pre-wrap;">from fellow real estate pros (like Leigh Brown, Kim Hayden, and Sarah Johnston to name just a few) to help you become even more resilient in real estate?</span><b style="font-family: arial; white-space: pre-wrap;"> </b><span style="background-color: white; font-family: arial; white-space: pre-wrap;">Grab our new book, </span><b style="font-family: arial; white-space: pre-wrap;">Resilient Real Estate Women</b><span style="background-color: white; font-family: arial; white-space: pre-wrap;">, by </span><a href="https://www.amazon.com/~/e/B00WTAE5L4" style="font-family: arial; white-space: pre-wrap;" target="_blank"><span style="color: #3d85c6;">clicking here</span></a><span style="background-color: white; font-family: arial; white-space: pre-wrap;">.</span><span style="font-family: arial;"><span style="white-space: pre-wrap;"><br /></span></span></span><div><span style="font-size: medium;"><span style="background-color: white; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;"><br /></span><span style="background-color: white; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">Want more of the best practices of our nation's top producers? Grab your copy of the short read, <b><span><a href="http://www.learnwithlee.realtor/p/resources.html" target="_blank"><span style="color: #6fa8dc;">Profit with Your Personality</span></a><span style="color: blue;"> </span></span></b></span><span style="background-color: white; color: black; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">and, the classic, 5-star rated workbook, </span><a href="http://amzn.com/1508652325" style="background-color: white; font-family: times; line-height: 22.08px; text-decoration-line: none;"><span style="color: #6fa8dc; font-family: "arial"; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;">Plan to Win</span></a><span style="background-color: white; font-family: "arial"; vertical-align: baseline; white-space: pre-wrap;">, to transform their real estate sales game plan. Or, get your "training on" with these <a href="http://vimeo.com/ondemand/learnwithdrlee" target="_blank"><b><span style="color: #6fa8dc;">on-demand classes</span></b></a>. </span><span style="background-color: white; color: black; font-family: "arial"; font-style: italic; font-weight: 700; vertical-align: baseline; white-space: pre-wrap;"> </span></span></div><div><span style="background-color: white; font-family: "arial"; font-size: medium; font-style: italic; font-weight: 700; white-space: pre-wrap;"><br /></span></div><div><span style="background-color: white; font-family: "arial"; font-size: medium; font-style: italic; font-weight: 700; white-space: pre-wrap;">Here's to your success! </span></div><div><span style="background-color: white; font-family: "arial"; font-size: medium; font-style: italic; font-weight: 700; white-space: pre-wrap;">#LearnWithDrLee</span></div></div>

atlanta realtor association, karen hatcher

Being a 'Guardian of the Real Estate Galaxy' with Karen Hatcher, the Historic 2022 Atlanta REALTORS® Association President (Video)

As featured in REALTOR® Magazine's YPN Blo g.  It can be entertaining to watch movies like The Guardians of the Galaxy with mythical ch...