Can Microsoft's Sway Supercharge Your Listing Presentations?

Originally written and published for Inman News.

The world has come a long way from the basic PowerPoint presentation slides that made us “ooh” and “aah” back in the 1990s so make sure your real estate business does not get left behind.  Now that Millennials outnumber Baby Boomers, it may be time to dust off your presentation skills in order to appeal to wider audiences that are accustomed to the bells and whistles of Keynote, Emaze, Prezi, and the like.


Whether you are loyal to Microsoft Office or spurned their software suite many moons ago, their new presentation app, Sway, is worthy of a double take as you craft your next listing presentation.   To sway you on its merits (pun intended), I used their app to create this presentation in only a few minutes:
 

What do you think of Sway?  

This has high potential if you need to concoct a presentation for a prospective home seller within minutes, especially if you have ready market data and content available, like from your realty firm, MLS, or local board of REALTORS.  But it may be a #fail if you are limited to using certain mobile devices while you are on the run.  Sometimes you just do not know until you try something for yourself; and, since Sway is currently free, it may be good to give it a whirl.


 As you can see, I like keeping up with the latest and greatest to help your business flourish. If you want more tips to transform your sales game plan using today’s top technology, then join me for my next webinar, “Why Streak should be on your real estate radar.” (That is a continuation from this Inman post, if you missed it.) Happy selling.


Lee Davenport is a licensed real estate broker, business doctoral student, trainer and coach; learn more about the training and one-on-one coaching. Follow her on Google Plus and Facebook.